![]() However, given that alternative leathers have traditionally been made from plastic, which can be excessively polluting, and also not sufficiently breathable, the need arose for creativity in this regard in order to find organic materials that do not involve animals in their production and that also provide a look and feel that would be acceptable to the exacting standards of even the most exacting consumers.Ī popular option has come in the form of plant-based raw materials. The use of plant-based raw materials in the world of fashion is an increasingly upward trend that has provided fertile ground for the research, production, and maybe most of all – marketing – of numerous new inventions, all of which is reflected in intellectual property rights, including the trademarks under which the products are ultimately marketed and the patents for the processes involved in creating these materials. The adoption of cruelty-free and eco-friendly goods is here to stay.
0 Comments
Leave a Reply. |